Eyeam

As an emerging brand, there was an opportunity to approach Eyeam's development from a completely fresh perspective. From the outset, it was essential to build a website that would incorporate specific functionality to cultivate and nurture a core customer base, while delivering a UX experience that would target a defined audience and showcase the brand distinctively.

Industry

Cosmetics / Wellness

Services

Shopify Development / Consultation

Location

Visit

www.eyeamworld.com

Eyeam is a community-driven wellness business on a mission to revolutionize the cosmetic and wellness industry. Much like its founder, Eyeam is an enthusiastic and energetic brand that seeks to redefine industry standards. Building upon these core principles, it was essential to create a community-focused UX that would cultivate a loyal customer base.

Eyeam required a sophisticated blend of e-commerce, editorial content, and customer retention functionality. It was essential to seamlessly integrate these elements to create a UX experience that reflected the brand's core mission of building a genuine community from its customer base, moving beyond traditional transactional relationships to foster lasting connections.

The project placed particular emphasis on targeted email marketing capabilities and strategic customer cross-selling functionality, alongside comprehensive subscription and loyalty features. These community-focused tools were designed to nurture long-term customer relationships, encourage repeat engagement, and transform individual purchases into ongoing brand partnerships that align with Eyeam's vision of revolutionizing the wellness industry through genuine connection.