The project required a sophisticated blend of e-commerce, editorial content, and ongoing customer functionality. Successfully melding these core components was essential to delivering a clear and intuitive user experience that would serve multiple user types and business objectives seamlessly.

Several unique features distinguished this project from typical e-commerce builds. These included an integrated dealership locator, comprehensive product registration system, dedicated B2B portal for trade customers, engaging animations throughout the user journey, and advanced 3D modeling capabilities that allowed customers to interact with products in an immersive digital environment.