The Cleo Prickett e-commerce experience was tailored to reflect the brand's refined and functional approach to both process and product creation. The visual aesthetic successfully marries contemporary design sensibilities with traditional craftsmanship elements, creating a unified brand identity that represents the Irish fashion house's commitment to quality and timeless style.

The platform incorporates several notable features designed to enhance the customer journey and showcase the brand's distinctive offerings. These include sophisticated editorial content and collection capsule presentations that tell the story behind each piece, streamlined appointment booking functionality for personalised consultations, and advanced product filtering capabilities that allow customers to navigate the collections with ease. Together, these elements create a comprehensive shopping experience that honours the brand's modern vision for itself.