Cleo Prickett

Cleo Prickett is an emerging brand that sought to migrate to the Shopify platform while reimagining itself in a fresh, dynamic way. With a focus on showcasing the distinct identity of the Cleo Prickett range, creating a website that would enable expansion into new markets beyond Ireland was a core objective for the project.

Industry

Fashion

Services

Shopify Development / Consultation / Platform Migration / Design

Location

Ireland

Visit

www.cleoprickett.com

Cleo Prickett is an Irish fashion brand dedicated to creating original, versatile clothing with a focus on contemporary tailoring. The brief demonstrated that Cleo Prickett's brand was individualistic and distinctive in its approach, making it essential to reflect this unique vision while allowing customers to explore collections meticulously crafted by Cleo.

The Cleo Prickett e-commerce experience was tailored to reflect the brand's refined and functional approach to both process and product creation. The visual aesthetic successfully marries contemporary design sensibilities with traditional craftsmanship elements, creating a unified brand identity that represents the Irish fashion house's commitment to quality and timeless style.

The platform incorporates several notable features designed to enhance the customer journey and showcase the brand's distinctive offerings. These include sophisticated editorial content and collection capsule presentations that tell the story behind each piece, streamlined appointment booking functionality for personalised consultations, and advanced product filtering capabilities that allow customers to navigate the collections with ease. Together, these elements create a comprehensive shopping experience that honours the brand's modern vision for itself.