The Alix London website incorporates a number of sophisticated features designed to enhance the customer journey and drive engagement. These carefully selected functionalities work together to create a seamless experience that caters to the unique needs of bridal fashion customers, from initial discovery through to final purchase.

Key features include intuitive wishlist functionality that allows customers to save and revisit their favourite pieces, streamlined appointment booking for personalised consultations, strategic cross-sell capabilities that introduce complementary products, and rich editorial content that tells the brand's story while providing valuable styling inspiration. Together, these elements create a comprehensive platform that supports both the emotional and practical aspects of the bridal shopping experience.